ERNST MALMSTEN, COM ENTREPENEUR OF BOO.COM 06HSB-10152888.jpg |
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Ernst Malmsten Boo.com 2000s
Ernst Malmsten former co-owner of Boo.com a short-lived British eCommerce fashion business. In the late 1990s he and his Swedish partners were thought to be sophisticated Internet entrepreneurs. Boo.com went on to be the greatest dot-com financial 'bust' in history, with investors loosing millions. Malmsten is writing a book about the rise and fall, entitled,'Boo Hoo: A dot.com Story from Concept to Catastrophe', at home Notting Hill West London. Circa 2000.
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